DISCLAIMER: I received an ARC in exchange for an honest review.
Kogan Page Ltd.
Publication Date: October 3rd, 2015
This book examines nine marketing and PR campaigns that were wildly successful and had a huge impact on society. The title of this book ends with "...Shook the World" but should probably be changed to say "...Shook Britain". 7 of the 9 campaigns were entirely British but understandably so, as this was published by a British publishing company. One such campaign was the London 2012 Olympics - heralded by this book as the best Olympics ever (though I would strongly disagree as I found the 2012 Olympics very disappointing), it examines things such as the marketing strategies used, the PR campaigns used, and the people involved in making the Olympics (and the other 8 campaigns) a success.
Overall, the book was pretty enjoyable. I found it to be fairly interesting, though it did drag on a bit at times. I don't necessarily agree that all 9 campaigns "shook the world", but it was nice to see the behind-the-scenes planning that goes on to make advertising and marketing a success. If you enjoy business books, then I'd recommend picking this up.
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