If you're like me, you are glued to your Kindle. But there's so much more to the history of Amazon.com than meets the eye. Jeff Bezos, the founder of Amazon, had such a strange way of building his business that many thought it had no chance to success. Fast forward a few years and its the largest retailer in the US.
This book is a fantastic read if you're interested in business, business history, biographies, or just something fast and fun to read. Filled with little facts about Jeff and Amazon, the reader walks away feeling satisfied. Brandt does a good job and leaving chapters with cliffhangers, forcing the reader to keep going (even though we all pretty much know how the story ends), and his writing style is very fluid. Not a dull point can be found in this book.
The only negative to this book has nothing to do with the story, the author, or any actual part of it; the negative is that it was written a few years ago so the book doesn't cover everything that Amazon has done since. Still, its a great read and worth checking out.
I love to read and to discuss books. My preferred genre is sci-fi but I like to read mostly anything.