I remember sitting in the Jacksonville, FL airport waiting for my flight to depart when I needed a good book. I love airports but even more so I love airport bookstores, so when I saw this sitting on the sale rack, its cover intrigued me. The book discusses statistics, marketing, and economics, but does so in a very analytical way using real-life examples. One example that stands out in my mind is a South African credit card company. Ayres talks about how they increased their acceptance rate by mailing out credit card offers. They discovered if they put a smiling woman's face on the advertisement, their application numbers skyrocketed,
All throughout our lives, marketing is directed towards us and analyzed to maximize acceptance, purchasing, and applications. This book is fantastic in how it looks at these numbers. The writing is superb and the book reads very smoothly. Eye opening from page one, I couldn't put this book down. If you're looking for something a little different to read, I cannot recommend this book enough. If you're a fan of the popular Freakonomics series, this book is definitely for you.
I love to read and to discuss books. My preferred genre is sci-fi but I like to read mostly anything.